What to Include in a Custom Backpack Brief

A good backpack brief tells your manufacturer what the bag needs to carry, how it will be used and what you need to approve before production. You can start with a reference photo, an existing sample, a sketch or a tech pack. Include the details below to make the first quote and sample review more useful.

1. Describe who will use it and what goes inside

For a school backpack, specify the age group, the largest book or folder it needs to hold, and whether a bottle pocket is needed. For a commuter backpack, give the actual dimensions of the laptop or tablet, including its case if used. For a travel backpack, list the items it needs to carry and how you want to access them while packing.

See our Custom Backpack Programs for school, commuter and travel reference styles. If you select a reference style, identify the details you want to keep and the changes you want to make.

2. Specify dimensions, straps and compartments

Give the target external height, width and depth, with units. If a specific item must fit, provide its dimensions separately and identify the compartment where it belongs. For example, the laptop compartment needs enough usable space for the device and its case, and the opening needs to be wide enough to slide it in.

Mark the pockets, openings and dividers on a sketch or reference image. For the straps, describe the intended wearer, the expected packed weight and any padding or adjustment requirements. If you're unsure about a measurement, flag it for sample review.

3. Provide materials, colours and logo artwork

List your preferred outer fabric, lining and colours. A swatch or colour reference helps communicate the finish you want. If you need a specific performance requirement or test, include it in the brief so it can be reviewed against the proposed construction.

Send vector artwork if available, and mark the desired logo size and location on the bag. Include any label or packing requirements for your sales market. Confirm the branding method and placement on the sample before approving production.

4. Include quantity and delivery requirements

List the estimated quantity per style and colour, the destination market and the date you need the goods. If you have a target budget, include the currency and what the target should cover. Flag any requirements that affect the quote, such as individual retail packaging, carton labels or testing.

Quick checklist before you send your brief

• Intended user and items the backpack must carry
• External dimensions and any required internal fit
• Strap, opening and pocket layout
• Fabric, lining, colours and logo artwork
• Quantity by style and colour, destination and delivery date
• Details you want to confirm on the sample

Start a Project with your reference style and the requirements you already know. You can flag open decisions for discussion during sampling.