What to Include in a Custom Beach Bag Brief

Start with the items the bag needs to carry, where it will be used and how you want it to look. A reference photo, sample or sketch can help your manufacturer understand the shape. The details below help turn that reference into a brief you can use to request a quote or sample.

1. Choose a reference style

An open mesh tote keeps the contents visible. A printed canvas tote gives your artwork a broad panel. A clear shoulder bag offers a smaller format to consider when the brief calls for a compact bag with visible contents.

Compare the three reference styles in our Custom Beach Bag Programs. Choose the closest starting point and mark which details you want to keep or change.

2. Specify the fit, opening and straps

List the items the bag needs to carry and give the dimensions of the largest one. Include the expected packed weight. If a folded towel needs to slide in flat, give its folded dimensions and show how you want to load it. This helps your manufacturer review both the opening and the usable space inside.

Say whether the bag will be carried by hand or over the shoulder. If you have a preferred strap drop, measure from the top of the bag to the highest point inside the handle loop. Mark any pockets you need and specify which items should stay separate.

3. Plan the artwork and finish

Send your logo or print artwork and mark the desired placement. For a full-panel print, note where the design should sit in relation to seams, handles and binding. Include colour references for the body and trim. Confirm placement and colour on the sample.

If the project requires water resistance, a specific load rating or documented recycled content, include the requirement in your brief so the material, construction and any testing or documentation can be reviewed.

4. Include order and packing details

Provide the target quantity per style and colour, destination market and required delivery date. Note whether the bags need individual retail packaging, hangtags or carton markings. If the delivery date is tied to a resort opening, retail launch or promotional event, include that date in the brief.

Quick checklist before you send your brief

• Reference style and changes you want to make
• Largest item dimensions and expected packed weight
• Opening, pocket layout and strap drop
• Body and trim colours, artwork and placement
• Quantity by style and colour, packing and delivery date
• Any performance or documentation requirements

Start a Project with your reference style and the details you already know. Flag any decisions you want to review during sampling.